Responsible Pet Ownership Campaign

Responsible Pet Ownership Integrated Media Campaign

Project Description

The responsible pet ownership campaign aims to educate in order to reduce:

  1. feral cats and making a safe environment for native animals via a “Feral Peril” education campaign;
  2. roaming dogs in neighbourhoods for a safe walking environment. The “Walk Safe” campaign will be launched to achieve this.

The campaign will achieve the objectives by marketing a game board and a “spring pet”.
The game board will assist teaching about cat and dog care to children and parents through fun and play.

Project Details

  • Client: Responsible Pet Ownership
  • Date: 26 October 2016
  • Category: Web design, Integrated Media Campaign, Branding
  • Project URL:

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