The responsible pet ownership campaign aims to educate in order to reduce:
- feral cats and making a safe environment for native animals via a “Feral Peril” education campaign;
- roaming dogs in neighbourhoods for a safe walking environment. The “Walk Safe” campaign will be launched to achieve this.
The campaign will achieve the objectives by marketing a game board and a “spring pet”.
The game board will assist teaching about cat and dog care to children and parents through fun and play.
- Client: Responsible Pet Ownership
- Date: 26 October 2016
- Category: Web design, Integrated Media Campaign, Branding
- Project URL: www.woofmiaow.blueflowerart.com